This Is Service Design Doing: Applying Service Design...

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Business & Economics - Management & Leadership
This Is Service Design Doing: Applying...

This Is Service Design Doing: Applying Service Design Thinking in the Real World

Name: This Is Service Design Doing: Applying Service Design Thinking in the Real World
ISBN: 9781491927182

Marc Stickdorn, Markus Hormess, Adam Lawrence, Jakob Schneider

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"How can you establish a customer-centric culture in an organization?
This is the first comprehensive book on how to actually do service
design to improve the quality and the interaction between service
providers and customers. You'll learn specific facilitation guidelines
on how to run workshops, perform all of the main service design methods,
implement concepts in reality, and embed service design successfully in
an organization. Service design requires a common language across
disciplines to break down silos within an organization. This book
provides a consistent model for accomplishing this and offers hands-on
descriptions of every single step, tool, and method used. You'll be able
to focus on your customers and iteratively improve their experience.
Move from theory to practice and build sustainable business success."--

Categorie:

Business & Economics - Management & Leadership

Anno:

2018

Edizione:

First edition

Casa editrice:

O'Reilly Media, Inc

Lingua:

english

Pagine:

240