Selling the Invisible
Beckwith, Harry
Geared toward marketing professionals and managers, this field guide explains how markets work and prospectors think. With practical, down-to-earth advice, it discusses a variety of topics in short sections, averaging 1-2 pages in length. These topics include: "How to Narrow the Gap between Your Position and Your Positioning Statement," "The Essence of Publicity" and "How to Save Half a Million."
Categorie:
Anno:
1999
Casa editrice:
Business Plus
Lingua:
english
File:
EPUB, 223 KB
IPFS:
,
english, 1999
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